i create brand identities using strategy

...what is brand identity?

it's people's perception of your brand

all the way from logos & websites to advertising design, product packaging & more

a great identity is

strategic

unique

aesthetic

adaptable

navigating through design

communication

an understanding of your brand goals, beliefs & work determines the foundation for the design

strategy

begins with research & a study of the field, competitors & the brand along with its products

design

starting with the core identity that represents the brand & expanding to design applications

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