Apace is a sports apparel company that wanted to put out something different, something eye catching & something unique. We decided to take an unconventional approach for this project & came up with the idea of a floral design pattern.

After long hours of tedious work, the Apace ‘Bloom’ cycling jersey was ready. Only 27 jerseys were produced as a limited edition & they caused quite the stir in the cycling community.

Some people loved it, some people did not. But we achieved our goal of getting people talking.