HRC1

Advertising Identity Design

Hyderabad Racing Circuit or popularly known as HRC is an entity that organizes cycle races in the city of Hyderabad. HRC organizes many different formats of races & attracts riders from all over India including national champions.

HRC races are advertised almost solely through word of mouth & online messaging platforms, especially WhatsApp. A poster is designed to advertise each event, which is shared online. Attending a race is as simple as showing up on a bike at the right place & time.

Thus to make HRC’s advertising more effective, a content focused poster template has been developed with a simple yet unique graphic for each race format. This also adds cohesiveness & increased recall value to the messaging. 

The poster design makes the key information easily readable & accessible, making use of large yet simple typography. The template makes use of HRC logo’s primary colors & art style elements while allowing space for sponsor representation as well.