Advertising Design

HRC is Hyderabad’s local cycle racing community that I was very glad to be a core member of. Our aim was to grow & nurture the cycle racing community of Hyderabad through organizing regular races where everyone could take part. I wanted to come up with something exciting for the 4th HRC season posters that would go around all the cycling groups in India. 

As I noticed the gradual growth of interest in numbers & stats & information in the cycle racing community, I decided to make HRC Season 4 poster series very professional. These are kind of stats that only the world pro race organizers share in their race course data & has never been done so far in India. 

The design aimed – to help amateurs learn & understand how this data could affect their race strategy – to encourage serious cyclists from other states to attend HRC by portraying professionalism & giving them data to prepare