MP Legal Associates is a law office based in India. They required a professional brand identity design based on their values of serving people. Their humanitarian attitude is also reflected in their work & the way they deal with their clients.

Their brand identity system was designed to distinguish themselves from the traditional, serious & generic looking law firms. The teal blue with sans serif work mark works well to represent the welcoming & approachable yet professional way MP Legal Associates works in. The negative indents in ‘M’ mimic the prominent collars that are part of the Indian advocates’ formal attire. The logo is easy to read yet memorable due to the smaller elements that stand out.